| A | B |
|---|
| Demographics | Personal characteristics that describe a population. |
| Specialty magazine | A periodical published for people with special interests. |
| Franchisor | The seller of a franchise. |
| Outsourcing | Contracting witho ther companies for services. |
| Business broker | Someone whose job it is to bring buyers and sellers of businesses together for a fee. |
| Franchise | A legal agreement to begin a new busienss in the name of a recognized company. |
| Trade magazine | A periodical published for a specific type of business or industry. |
| Goodwill | The favor and loyalty a business acquires by its good reputation. |
| Trade show | A gathering where vendors and manufacturers established products and services. |
| Franchisee | The buyer of a franchise. |
| Innovation | A new way of doing things. |
| Strategic alliance | A partnership formed between two companies. |
| Online business | A company that conducts inside a larger corporation. |
| Services | Intangible products that satisfy consumers' wants and needs. |
| Corporate venture | A new venture started inside a larger corporation. |
| Niche | A small specialized market. |
| Brainstorm | To think freely in offer to generate ideas. |
| Values | The beliefs and principals by which you choose to live. |
