| A | B |
|---|
| Mass media | print and boradcast media; a socialization agent; the primary means by whcih pres. candidates get exposure through debtaes, ads, and daily campaign coverage |
| New Media | the internets |
| photo op | a staged photo opportunity, used to gain max. publicity |
| soud bite | a quote made during a campaign, as part of an ad, or during a speech; a representative statement |
| Freedom of Information Act (FOIA) | applies only to federal agencies; mandates that public documents be made available; exceptions for national security, internal practices of an agency, personnel and medical files |
| Sunshine laws | those acts that open up government meetings to the public and prohibit government from conducting business in private session |
| televised presidential press conferences | 1) give POTUS the bully pulpit to promote the agenda; 2) gives the press a chance to question POTUS |
| media bias | Numerous studies to support liberal, conservative, and no media bias |
| horse race journalism | referes to the way the media covers political campaigns: most interested in who is ahead, rather than in covering the issues |
| media frenzy | AKA media circus--finding a story, jumping on it, and not letting it go |
| media outlets | newspapers, magazines, the radio, TV networks, cable news, and the internets |
| special interest group | a public or private organization, affiliation, or committee that has as its goal the dissemination of its memberships' viewpoint |
| Lobbyists | paid by special interst groups to promote their goals and offer legislators informatino about policies that the group supports |
| PACs | formed as a way to raise money to support a cause or candidate |
| Direct lobbying | the attempt by lobbyists to directly influence legislation through communication with a legislator or other government official involved with the formulation of legislation |
| grassroots lobbying | any attempt to influence legislation by affecting the opinions of the general public; involves a group's general membership, rather than just the paid lobbyists |
| AARP | senior citizens |
| AMA | doctors and the medical profession |
| NAACP | (primarily) African American community |
| NAM | manufacturing interests |
| NRA | gun owners |
