| A | B |
| demographics | statistical marketing tool that can help identify market segments |
| extractor | industry that takes something from the earth |
| retailer | business that sells to the final consumer |
| disposable | income left after paying taxes |
| discretionary | income left after paying such living expenses as rent and food |
| psychographics | information about attitudes and values |
| culture | sum total of a people's learned behavior |
| wholesaler | business that sells products which are then resold |