| A | B |
|---|
| le spot publicitaire | advert |
| le placard publicitaire | billboard |
| une campagne de publicité | advertising campaign |
| promouvoir | to promote |
| la publicité tapageuse | obtrusive (in your face!) advertising |
| accrocher les consommateurs | to catch the consumers' attention |
| exploiter des désirs latents | to exploit hidden desires |
| susciter la convoitise | to arouse a desire to own |
| décrocher la confiance des clients | to win the customers' confidence |
| diriger le choix | to influence choice |
| agir sur le subconscient | to act on the subconscious |
| le lavage de cerveau | brainwashing |
| l'efficacité du message | effectiveness of the message |
| créer des besoins superflus | to create imaginary/ unnecessary needs |
| acheter aveuglément | to impulse buy |
| vivre au-delà de ses moyens | to live beyond one's needs |
| la société de consommation | consumer society |
| une société gavée de biens | society with too many material possessions |
| inciter quelqu'un à faire | to encourage someone to do |
| convaincre/ persuader quelqu'un de faire | to convince someone to do something |
| financer | to fund |
| exercer un effet sur | to have an effect on |
| déclencher un acte d'achat chez le consommateur | to get a customer to buy something |
| lancer un produit | to launch a product |
| la pub sert à + infin | advertising is used to ... |
| s'addresser à | to be directed to |
| attirer | to attract |
| la cible | target audience |
| l'annonceur | the person/ company advertising |
| une marque | label |
| omniprésent | omnipresent/ everywhere |
| indispensable | (adj) can't do without |
| une agence de publicité | advertising agency |
| se laisser manipuler par la publicité | to let yourself be taken in by advertising |
| les panneaux d'affichage | billboards |
| écrire un slogan | to write a slogan |
| informer le public | to give information to the public |
| être confronté à | to be confronted by ... |
| capter/ attirer l'attention de | to grab the attention |
| choquer | to shock |
| le concurrent | competitor |
| la publicité mensongère | misleading advertising |
| faire connaître quelque chose | to make something known |
| l'atout | asset/ advantage |
| vanter | to praise |
| atteindre | to reach |
| dépasser les limites | to go beyond limits |
| faire scandale | to cause a scandal |
| faire référence à | to refer to |
| matérialiste | materialistic |
| supprimer/ interdire | to ban |
| faire appel à | to appeal to |
| subliminal | subliminal |
| susciter l'intérêt | to arouse interest |
| avoir un impact | to have an impact/ make an impression |
| augmenter le chiffre d'affaires | to increase sales |
| créer un phénomène | to create a phenomenon |
