| A | B |
|---|
| advertising | A paid, non-personal form of communication that businesses use to promote their products |
| mass media | means of mass communication such as TV, radio, and newspaper |
| direct-mail advertising | advertising sent to people's homes sent by mail. |
| transit advertising | advertising that uses public transportation to display ads |
| infomercial | a television program, usually 30 minutes long, made to advertise a product. |
| web cast | a broadcast, like a TV or a radio broadcast, sent and received over the Internet. |
| cyber ads | advertisements on the internet. |
| pop-up ads | internet ads that appear briefly when a user logs onto the internet or clicks on a site |
| banner ads | internet ads that are diplayed across the top or bottom of the screen. |
| screen ads | internet ads displayed on the right or left of a screen and that can be printed out. |
