| A | B |
|---|
| Product | Anything offered to the target market to satisfy needs including physical products and services |
| Basic Product | Simple in design and easy to understand |
| Product Assortment | is the depth and breadth |
| Product Breadth | Large number of related products |
| Product Depth | Number of different products in a product line |
| Enhanced Product | Extra Features |
| Extended Product | Extra devices to help it work |
| Computer-Aided Design (CAD) | View design from various angles, study possible modifications, test for strength and durability |
| Computer-Aided Engineering (CAE) | Engineering and analyzing a product |
| Computer-Integrated manufacturing (CIM) | Lowers the main factoring cost, reduces the production time |
| Pure Research | Research that is straight to the point |
| Applied Research | Used to get research and answers |
| Site Selection | Process of choosing the optimal location for a business based on accessibility to and availability of customers as well |
| Facilities Layout | Includes optimally locating equipment, materials, people, infrastructure and data collection points to minimize movement, handling and travel distance of the material and labor while increasing overall productivity |
| Process Layout | Type of office or plant layout that groups together workstations or equipment that undertake similar processes |
| Product Layout | The organization of a factory or office so that the position of the work station is optimized to suit the product |
| Manufacturing | The making of goods or wares by manual labor or by machinery especially on a large scale |
| Flexible Manufacturing System | Computer controlled process technology suitable for producing a moderate variety of products in moderate, flexible volumes |
| Mass Production | The manufacturer of goods in large quantities, often using standardized designs and assembly line |
| Continuous Processing | Industrial process that continuously receives raw materials and processes them through to completed units |
| Total Quality Management (TQM) | A business management strategy aimed at embedding awareness of quality in all organizational processes |
| Statistical Quality Control | Application of statistical methods and procedures to analyze the inherent variability of a process or its outputs to achieve and maintain a state of statistical control and to improve the process capability |
| Quality Control | Ensure products or services are designed and produced to meet or exceed customer requirements |
| Advertising | Marketing tool that uses advertisements |
| Marketing Plan | Product specific, market specific, or company-wide plan that describes activities involved in achieving specific marketing objectives within a set timeframe |
| Materials-Handling System | Activities, equipment and procedures related to the moving, storing, protecting and controlling of materials in a system |
| Personal Selling | Delivery of a specially designed message to a prospect by a seller, usually by face-to-face, correspondence, or a telephone conversation |
| Quality | High grade or high status (as in a quality performance) |
| Sales Promotion | Casually, combined activities employed to sell a product or service |
| Introduction | the act of beginning something new |
| Marketing Concept | process of determining consumer desires, producing a product to match those desires and persuading the consumer to purchase |
| Place (Distribution) | a point located with respect to surface features of some region |
| Promotion | Act of raising in rank or position |
| Target Market | A group of people whose needs match the product range and to whom those products are marketed |
| Decline | go down in value |
| Growth | Increase |
| Maturity | State of being mature; full development |
| Price | The amount of money needed to purchase something |
| Product Line | group of products sharing a common set of features that satisfy specific needs of a selected market |
| Product Life Cycle | stages of development and decline through which a successful product moves |
