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C 22 Making Consumer Decisions

AB
brand nameA word or name on a product that helps consumers distinguish it from other products
generic productsProducts that are plainly labeled, unadvertised, and sold at lower prices
comparison shoppingChecking the price and quality of a product in more than one store
unit priceThe cost of an item for a standard unit of measurement, such as an ounce
promotional saleA sale that gives you a special buy on a new product or a product that's in season
clearance saleA sale to clear out goods that are going out of season or are no longer profitable to make room for new merchandise
loss leadersAdvertised products that sell for a loss to bring customers into a store so they'll buy other things
impulse buyingPurchasing things on the spur of the moment
warrantyA legal document that state the right and responsibilities agreed to by the consumer and the store or manufacturer



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