| A | B |
|---|
| Capital | Land, buildings, and major pieces of equipment used by businesses |
| External | Marketing information that comes from outside of an organization |
| Marketing Mix | The blending of the four marketing elements |
| Selling | The price customers are charged for a product or service |
| Marketing Concept | Using the needs of the customers as the primary focus during the planning, production, distribution and promotion of a product |
| Fantasy | Advertisements that create an ideal vision for the consumer and connect that vision to use of the product |
| Organizational | Type of advertising that promotes a company and its image rather than any specific product |
| Services | Activities provided directly to a customer by a business |
| Demand | The relationship between price and purchase decisions |
| Franchising | Allows activities of value to be provided in a variety of locations while maintaining a consistent image and level of quality |
| Products | Anything offered to a market by a business to satisfy needs |
| Use | Distribution involves determing the best methods and procedures to use so prospective customers can ____ a business's products and services |
| Direct Distribution | When producers sell and distribute their products to consumers |
| Interest | Product price times interest rate times the number of years |
| Promotion | Methods used and information communicated to consumers |
| Supply | If there is a large ______ of product and demand is small price will be low |
| Dot.com | Businesses that carry out most of their business activities through the internet |
| Maintenance | Contract that is a support service that will pay for repair work if a product fails to operate properly |
| Publicity | Information about a company communicated through mass medium that is not paid for or controlled by the company |
