| A | B |
|---|
| Misinformation Effect. False memories. | Elizabeth Loftus |
| Norm formation. Summer camp experiment. | Muzafer Sherif |
| Studied race relations. Exploratory behavior. Stanford Prison experiment. | Philip Zimbardo |
| Group Pressure. Primary effect. | Solomon Asch |
| Groupthink | Irving Janis |
| Social Facilitation Theory. Cyclists times are faster when racing together. | Norman Triplett |
| Cognitive Theory. Dissonance. Social Comparison. | Leon Festinger |
| Obedience & Punishment experiments. Electric shocks. | Stanley Milgram |
| Affective influnces in place in the absence of cognitive contributions. | Robert Zajonc |
| Teamwork dynamics. People become less productive when they work with others. Social Loafing Theory. | max Ringelmann |
