| A | B |
| message | Overall implied meaning of layout |
| bleed | edge of image that may be cropped when printed |
| web safe colors | 216 |
| black | best contrast color on white |
| background | the screen colors and graphics behind other elements |
| Verisign | evidence of reliable company |
| printer | can affect the outcome of color |
| RGB | color on screen/web |
| typography | the way text and other elements are combined |
| leading | measurement from base of one line to base of next line |