| A | B |
|---|
| hospitality marketing sector | Food service and hotel room rentals in the travel and tourism industry |
| back of the house | Vital departments not seen or frequented by a guest or patron |
| front of the house | Any area of the hotel to which the general public has access |
| marketing | All processes necessary to determine and satisfy the needs of the customer and the company involved |
| general manager | Oversees the operations of the hotel |
| domestic travel | Traveling within the United States |
| demographics | Characteristics such as age, income, gender, or education level |
| target market | Group of people who share similar characteristics |
| marketing mix | The balance of product, price, promotion, and distribution |
| marketing-information management | Gathering and using information about customers to improve business decision making |
| amenities | Services or items offered to guests for convenience and comfort |
| limited-service facilities | Provide primarily sleeping rooms without expensive amenities such as food service |
| timeshare | Involve buying a specific time period (one or two weeks) to spend at a vacation resort |
| hotel | Multistoried lodging facility that ranges in size from a limited number of rooms to hundreds of rooms |
| resort | Hotel or motel located in popular vacation areas that offer recreational activities related to or in addition to attractions in the area |
| motel | Lodging facilities usually found on feeder highways and roads, or along lesser-known routes |
| conference center | Large meeting venue surrounded by enough hotels to accommodate multiple conventions simultaneously |
| motor inn | Most common lodging facilities found in the United States |
| condominiums | Living quarters owned by private persons that are rented out to the public most of the year |
| full-service hotel | Properties that provide a wide range of services, usually including a restaurant on the premises, luggage assistance, and room service |
| bed and breakfast | Facility with primary features of privacy and personal service |
| travel package | A prearranged vacation |
| extended-stay facility | Offers residential-style units with multi-room plans and kitchen facilities |
| guest folio | A summary of all fees charged to a room during a guest's stay |
| sous chef | Assistant who directly oversees the day-to-day food production process |
| upselling | Informing a guest of the availability of a room with better accommodations or amenities |
| orientation | Learning the procedures, policies, and philosophies of the company |
| human resources department | Responsible for recruiting, interviewing, hiring, training, development, compensation, benefits, supervision, employee evaluation, and separation |
| compensation | Salary and benefits |
