| A | B |
|---|
| What are the 4 P's of marketing? | product price promotion place |
| Which of the following sells goods directly to the customer? | retailer |
| Relationship marketing is a consideration during which marketing function? | selling |
| Which function of marketing involves moving goods from one place to the end user? | distribution |
| Businesses need to know their customer's wants and needs in order to make a profit. What is this known as? | the marketing concept |
| Marketers have to figure out what price to charge for a product so the company makes a profit. | True |
| Teenagers are an example of a target market. | True |
| A new product is introduced before it is test marketed. | False |
| To successfully market a product, a company has to understand what people want to buy and why they want to but it. | True |
| You can use the same strategy to market a skateboard that you can use to market diamond earrings. | False |
| Which form of media has an advantage over other types of media because it combines sounds, images, and motion? | television |
| What are Internet ads that appear for a few seconds called? | pop-up ads |
| Which is an advantage of radio advertising? | reaches people on the move |
| Which form of media is the most common form of outdoor advertising? | billboards |
| Which form of media is the most effective means of advertising? | broadcast media |
| The cost of Internet advertising is based on the size and format of ads. | True |
| Local television stations are more expensive to advertise on than national networks. | False |
| Pop-up ads are a form of Internet advertising. | True |
| Television is the main advertising medium in the United States. | False |
| The average teen sees 40,000 TV ads per year. | True |
| What are the four elements of the Marketing Mix? | Price Promotion Place Promotion |
| Define: Cyber Ads | ads that appear on the internet |
| Define: Transit Ads | ads that are displayed on public transportation |
| Define: Banner Ads | internet ads that are displayed across the screen like billboards |
| Define: Direct-Mail Advertising | ads sent to peoples homes |
| Define: Screen Ads | internet ads displayed on the right or left of the computer screen and can be printed |
| Define: Infomercials | television programs that sell a product |
| Define: Pop-Up Ads | internet ads that appear briefly when a user logs on or clicks a site |
| Define: Webcast | a web site that uses the internet to broadcast information |
| Define: Advertising | a non-personal way of communication with the public, using a mass medium |
| Define: Billboards | the most common form of outdoor advertising |
| Advertising rates in broadcast media are determined by the size of the ad, the number of people it reaches, how often it appears, when it appears, where it is placed, and how many colors it uses. | False |
| Broadcast media includes TV, radio, and webcasting. | True |
| What involves one or more intermediaries when distributing goods and services? | indirect distribution |
| The three biggest advertising mediums are direct-mail, TV, and newspapers. | True |
| Which term is not one of the marketing functions? | retailing |
| Wholesalers represent a single manufacturer in a geographic area while distributors receive large shipments of products from many different producers. | False |
| The reason companies do market research is to determine what goods and services to produce. | True |
| The biggest impact distribution has on marketing is how it affects: | the pricing of the product |
