| A | B |
| Ideology | Views and beliefs by an individual or group |
| Public Opinion | Attitudes expressed by citizens about the country and government |
| Precinct | A place someone votes |
| Moderate | Believe in the government should stay out of peoples lives, but believes that government should help those who can't help themselves. |
| Conservative | Believe in limited government, and allowing people to make their own decisions with their money |
| Liberal | Believe the governments role is to help those who can't help themselves, even if that means raising taxes to help them |
| Mass Media | Sources of information that reach a large number of the public (TV, Radio, News) |
| Interest Group | Group that seeks to influence the government by supporting a candidate who believes in the single issue that they believe |
| Caucus | Meeting of party leaders to determine their candidate |
| General Election | Regularly scheduled election which determines who will take the office |
| Coattail Effect | Candidate who links with a popular elected official |
| Soft Money | Money not regulated by federal law, can be given to the party and not the candidate |
| Electorate | People who can vote in an election |
| Sufferage | Right to vote |