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Chapter 1 marketing

AB
MarketingProcess of developing, promoting and distributing products to satisfy customer wants and needs
ProductsGood and services that have monetary value
GoodsThings you can touch or hold iin your hand
ServicesYou can't physically touch
ExchangeTakes place ever time something is sold in the marketplace
UtilityAttributes of a product or sevice that make it capable of satisfying consumers wants and needs
Form UtilityInvolves changing raw materials or putting parts together to make them more useful
Place UtilityInvolves having a product where customers can buy it
Time UtilityHaving a product available at a vertain time of year or a convenient time of day
Possession UtilityExchanged of a product for some monetary value
Imformation UtilityIncolves communication with the consumer
BenefitsPrivlieges, or monetary payments beyond salary or wages, that go up with a job
Occupational AreaA category of jobs that involves similar skills and aptitudes


Miss. Stevens

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