| A | B |
|---|
| I/O | branch of psychology dealing with the workplace |
| CONSUMER BEHAVIOR | branch of psychology dealing with the marketplace |
| APTITUDE | ability to do a task, even before being trained for it |
| HOLLAND | who developed a personality theory geared to vocational selection? |
| CLINICAL | branch of psychology which performs psychotherapy |
| VOCATIONAL | career counseling |
| NICHE | a small, targetable segment of the marketplace |
| PSYCHOGRAPHIC | market segmentation based upon personality type or trait |
| DEMOGRAPHIC | market segmentation based upon variables such as age, gender, geography |
| R "realistic" | vocational personality type ideal for construction work |
| I "investigative" | vocational personality type ideal for research work |
| A "artistic" | vocational personality type ideal for a musciantor |
| S "social" | vocational personality type ideal for a childcare worker |
| E "enterprising" | vocational personality type ideal for a manager |
| C "conventional" | vocational personality type ideal for a file clerk |
| CONJUNCTIVE | problem solving which minimizes risk by setting forth several criteria |
| AFFECT REFERRAL | decision making based largely on emotion, impulse |
| LEXICOGRAPHIC | decision making based largely on one specific criterion |
| BAYESIAN | decision making based on multiple criteria; maximizes expected gain |
| BURNOUT | emotional withdrawal of worker due to excessive stress |
| DETERMINISM | the position that choice is a delusion; heredity & environment determine everything |
| FREE WILL | Adler, James & Maslow defended this position |
| GARDNER | criticized traditional IQ tests for only measuring a narrow range of multiple intelligences |
| GLASS CEILING | barriers to advancement experienced by women & minorities |
| INTRINSIC | job related motivation that comes from within |
| EXTRINSIC | job related motivation such as pay |
| MASLOW | humanistic psychologist emphasizing the quest for self-actualization |
| SEGMENTATION | consumer psychology divides up the marketplace into targetable niches |
| SIMON | people don't always wait for the optimal alternative, but satisfice |
| SUPER | there are stages of career development |
| WAIS | Wechler's Adult Intelligence Scale |
