| A | B |
|---|
| channel of distribution | the path of a product from producer to the final consumer |
| consumer | someone who buys a product for personal use |
| distribution planning | decisions about how a product and ownership of it move from the producer to the final user |
| merchant intermediary | wholesaler or retailer who takes title to goods |
| selective distribution | use of limited intermediaries in a given geographic area |
| retailer | distributes small quantities of merchandise to final user |
| indirect distribution | process that involves one or more intermidiaries |
| direct distribution | sale of merchandise straight from manufacturer to final consumer |
