| A | B |
|---|
| Consumer | Anyone who buys or barters for goods or services |
| Barter | To trade |
| Medium of Exchange | Anything used as a measure of value in the trading of goods or services. Ex. money, barter, credit cards |
| Money | A medium of exchange |
| Advertising | A communication form producers use to influence consumers purchasing behavior and decisions |
| Goal | Something to work toward |
| Needs | Those things considered essential for life. Food, clothing, shelter |
| Wants | Goals that are desirable but not necessary |
| Clio | Award for best ad campaign |
| Fad | Something that is in style for a short period of time |
| Conform | To go along with the crowd |
| Impulse Buying | Making a spur of the moment decision |
| Comparison Shopping | The act of comparing products, prices, and services of different stores |
| Budget | A plan for saving, spending, and sharing |
| Warranty | A product's guarantee |
| Redress | To have a wrong corrected or set right |
| Goods | Objects that you buy |
| Supply | The amount of goods or services available in the marketplace |
| Demand | The desire to buy goods and services in the marketplace |
| Target Audience | Certain age or ethnic group that advertisers hope to attract |
