A | B |
Goods | IBM manufactures computers to be sold to computer stores, then resold to consumers. Computers are an example of ________. |
marketing | Bob created a new board game and has spent the last 6 months doing promotion, pricing, planning, and identifying where to sell the new game. |
producers | Bennett Farms makes products to sell to retailers. They are known as ________ of goods. |
retailer | Joe's Camera Shop buys their products from a producer and sells them to consumers. Joe's Camera Shop is an example of a ________. |
services | Dry cleaners, hair salons, and carpet cleaning businesses are examples of ________. |
wholesaler | Mo's Market buys their food goods from a supplier that purchases goods from a manufacturer. The supplier is also known as a ________. |
Place utility | Having a product where it is needed creates ________. |
Utility | Nike, a sporting goods manufacturer, finds sewing machines very useful. These products have _________. |
Possession utility | Being able to pay by cash, check or credit card. |
Time utility | Having a product available when it's needed. |
Form utility | Processing sand into glass is an example of _____________ ______________. |