| A | B |
|---|
| MARKET | GROUP OF POTENTIAL CUSTOMERS |
| CONSUMER MARKETS | MAKE PURCHASES FOR PERSONAL USE |
| INDUSTRIAL MARKETS | BUSINESSES THAT BUY PRODUCTS |
| MARKET SHARE | PERCENTAGE OF THE TOTAL SALES REVENUE ACQUIRED BY A BUSINESS WITHIN A MARKET |
| MASS MARKETING | SINGLE MARKETING PLAN TO REACH ALL CONSUMERS |
| NICHE MARKETING | NARROWING MARKETS BY IDENTIFYING VERY SPECIFIC CHARACTERISTICS |
| MARKET SEGMEMTATION | DIVIDING THE ENTIRE MARKET INTO SMALLER GROUPS |
| DEMOGRAPHIC SEGMENTATION | AGE, GENDER, INCOME, ETHNIC BACKGROUND, EDUCATION, OCCUPATION |
| GEOGRAPHIC SEGMENTATION | BASED ON WHERE A PERSON LIVES |
| PSYCHOGRAPHIC SEGMENTATION | BASED ON VALUES, ETHICS, MORALS, STANDARDS, ATTITUDES, PERSONALITY, AND LIFESTYLES |
| BEHAVIORAL SEGMENTATION | BASED ON WHAT YOU ARE LOOKING FOR IN A PRODUCT AND WHY YOU BUY IT |
