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MKTG - Obj 3.01-3.03 Economic Terms

AB
EconomicsStudy of how to meet unlimited wants and needs of a society with its limited resources.
ScarcityCondition in which more goods and services are desired than are available.
SurplusCondition where consumers desire less goods and services than were produced, also referred to as an overage.
Economic ResourcesIncludes land, labor, and capital resources which can be used to produce the goods and services that people consume. This is also known as the factors of production.
CapitalMoney needed to start and operate a business or the products used in the production of other goods.
Entrepreneurshipncorporates the skills of people who are willing to take the risk of starting their own business.
UtilityRefers to the added value or usefulness of a product.
Form utilityValue added by changing raw materials or putting parts together to make them more useful.
Place utilityValue added by having a product where customers can buy it.
Time utilityValue added by having a product at a certain time of year or a convenient time of day.
Possession utilityValue added by exchanging a product for monetary value.
Information utilityValue added by communicating with the customer.
SupplyAmount of goods producers are willing and able to produce and sell at a given price during a certain period of time.
DemandConsumer’s willingness and ability to buy products at a given price during a certain period of time.
Law of supplyWith all other factors being equal, as the price of a product increases, the quantity supplied will increase, and as the price of a product decreases, the quantity supplied will decrease.
Law of demandWith all other factors being equal, as the price of a product increases, consumer demand for the product decreases, and as the price of a product decreases, consumer demand for the product increases.
ShortageWhen demand exceeds supply, also referred to as scarcity.
EquilibriumOccurs when supply and demand are equal.
ElasticityDegree to which demand for a product is affected by its price.
Elastic demandRefers to how changes in the price of a product result in a change on the demand for that product.
Inelastic demandRefers to how changes in the price of a product have very little affect on the demand for that product.
labor proeuctivityThe amount produced per worker measured during a specific time period.
Gross Domestic ProductMeasure of the goods and services produced in a country.
Gross National ProductThe sum of the dollar value for products produced by a country.
Standard of LivingThe amount of goods and services that a nation’s people have.
Inflation RateThe rate at which prices are rising.
Unemployment RateThe number of people who are willing and able to work but cannot find a job. Can be determined by dividing the number of unemployed workers by the total number of people who are able and willing to work (including both employed and unemployed).
Business CycleThe movement of an economy through four recurring phases – expansion, recession, depression, and recovery. May also be called the economic cycle.


Business Teacher
West Johnston High School

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