| A | B |
|---|
| Wholesalers | Middlemen who obtain goods from manufacturers and resell them to industrial users, other wholesalers, and/or retailers. |
| Trade shows | Special meetings, shows, and exhibitions allowing vendors and manufacturers to introduce new items, display products, and promote established products/services. |
| Staple goods | Goods used often or regularly and which are kept on hand. |
| Product width/breadth | The number of different product lines a business manufactures or sells. |
| Product line | A group of closely related products manufactured and/or sold by a business. |
| Product life cycle | The evolution of a product/service during its life on the market. |
| Product length/depth | The number of product items offered within a product line. |
| Product mix | All the products and services a business makes or sells |
| Product/service planning | The process of developing the product/service mix for a business by incorporating decisions relating to market opportunities. |
| Product consistency | The relationship of items in a business’s product line in terms of use, price range, target market, and methods of distribution and production. |
| Packaging | Physical appearance of a product, container, or wrapper. |
| Pure services | Activities performed that do not include a tangible product. |
| Rented-goods service | The service of making products available for customer use for a brief period of time for a fee. |
| Product-related services | Activities offered with or to compliment a product |
| Owned-goods services | Services that alter, improve, or repair products owned by the customer. |
| Product mix strategy | A plan of action taken in selecting an appropriate product/service mix to achieve the goals of the business. |
| Market share | (1) A percentage of the total market that is controlled by a business. (2) A portion of the total sales generated by all the competing companies in a given market. |
| Market research | A system for collecting, recording, and analyzing information about customers, competitors, products, and services. (2) The process of investigating facts about a specific market. |
| Market/product position | The image a product or business has in relation to its competition. |
| Non-good services | Personal or professional services performed for a fee. |
| Services | (1) Tasks performed for the customer for a fee. (2) Intangible or conceptual products produced to satisfy a want or need. |
| Impulse goods | Items that are purchased without advance planning. |
| Goods | Tangible, physical products that satisfy a want or need. |
| Shopping goods | Products that usually require a great deal of time and effort for the purchase decision. |
| Specialty goods | Products that are sought by a consumer who desires a specific brand or product. |
| Emergency goods | Goods purchased to satisfy an immediate need |
| Convenience goods | Inexpensive products that are purchased regularly and require little time and effort for purchase decisions. |
| Industrial services | Activities used by a business to insure proper operation, or contracted by a business to perform a task. |
| Industrial goods | Goods purchased by a business and used to produce other goods or for resale to consumers. |
| Consumer services | Activities used by consumers for family, personal, or household purposes. |
| Consumer products | Products used by consumers for family, personal, or household purposes. |
| Product item | A specific model, brand, or size of product within a product line |
| Manufacturer | Producer of goods to sell to other manufacturers, wholesalers, and/or retailers. |
| Competition | The struggle between companies for the same customers or market |
| Branding | Selecting products/services that have a name, symbol, or design for identification: |
