| A | B |
|---|
| A price expressed in standard measurements, such as per ounce, for the same product. | Unit Price |
| Income used to purchase items to meet basic needs | Nondiscretionary Income |
| Purchasing things on the spur of the moment. | Impulse Buying |
| An over supply of a product. Producers are producing more of a product than consumers will buy. | Surplus |
| Amount of goods or services that producers will provide | Supply |
| Products that have plain labels, lower prices and no brand names. | Generic Products |
| an under supply of a product. Consumers are demanding more of a product than producers are producing. | Shortage |
| any place where individuals buy and sell goods and services | Market or Marketplace |
| A word, picture, or logo on a product that helps consumers distinguish it from other products. | Brand Name |
| The amount of goods or services consumers are willing and able to buy | Demand |
| Goods consumers buy regularly without spending much effort | Convenience Goods |
| Income that is left over after a consumer’s basic needs have been met | Discretionary Income |
| Sells a variety of items at reasonable or low prices | Mass Merchandisers |
