| A | B |
|---|
| generic | plain but effective |
| price | primary reason people buy |
| name brand | nationally reccognized |
| impulse buying | buying without planning |
| comparison shopping | judging the merits of goods |
| immediate availability | in-stock item |
| quality | value compared to price |
| advance ordering | catalog buying |
| convenience | save time and effort |
| warranty | promise to repair |
| wants | things you desire but can live without |
| needs | things you must have to get by |
| basic human requirements | food, clothing, and shelter |
| transportation | being able to change location |
| popularity and prestige | appeal to our need to be liked |
| become wealthy | appeal to greed |
| security against Illness | take vitamins-just in case |
| recycle | convert to a new use |
| resuse | second-time around |
| reduce | remove unnecessary packaging |
| pollution | harmful substances |
| consumer | one who buys |
| goods | things that you can see |
| services | things that are done for you |
| budget | paln for spending |
| saving | way to reach long term financial goals |
