| A | B |
|---|
| surpassing | To go beyond the limits of; to be greater than. |
| emerging | unexpected; rising into view. |
| equate | To consider or make equal. |
| Within... itself | mit... selbst |
| to quote | zitieren |
| formerly | Previously. |
| showpiece | Musterbeispiel, Schaustück |
| barriers ceased | Barrierren fielen weg |
| springboard for | Sprungbrett für |
| to enter the marked | den Markt betreten |
| Patience | Geduld, Ausdauer |
| virtue | Tugend |
| Whilst | während |
| the market poses challenges to foreign... | der Markt stellt Wettbewerbe mit fremden... |
| exemplified | Vertrauen |
| as exemplified by | ,wie erläutert durch... |
| is gearing itself | sich einstellen auf |
| focusing on... | mit Konzentration auf... |
| consumer needs | Konsumentenbedürfnisse |
| product range | Produktereihe |
| buoyant | lebfaht, fest...(auf den markt bezogen) |
| a mirror image | ein Spiegelbildimage |
| establish | To make permanent, stable, or secure |
| albeit | wenn auch, ungeachtet dessen |
| entrepreneurs | Unternehmer |
| retail structure | Verkaufsstruktur |
| pitfalls abound | Fallgruben im Überfluss |
| apprehensive | besorgt |
| assess | beurteilen |
| implications | Verwicklungen |
| to propose a change | einen Umschwung vorschlagen |
| to collect relevant information | nützliche Information sammeln |
| to analyse the information | die Information aufarbeiten |
| to project past/present conditions into the future | gegenwärtige und vergangene Bedingungen in die Zukunft projezieren |
| to design a set of alternative plans for making the change | einige alternative Pläne ausarbeiten |
| to select the best plan | den besten Plan auswählen |
| to implement the selected plan | den gewählten Plan realisieren |
| to monitore and review the implementation stage | die Phase der Einführung überwachen |
| to make necessary modifications | notwendige Änderungen vornehmen |
| within 2 years | innnerhalb von 2 nJahren |
| go for mid to upper price ranges | von durchschnittlichen zu höheren Preisen wechseln |
| to get best placement | um den besten Vertrieb zu bekommen |
| concept | an idea |
| on time | its finished; rechtzeitig |
| in time to | to do something, e.g. in time to have lunch; zur rechten Zeit |
| side | an argument |
| site | place |
| look on | something; face |
| look at | book, notes ,somebody; anschauen |
| failure | versagen |
| error | e.g human error; sounds more formal; sound arrogant |
| mistake | something is wrong |
| training | can not be counted! |
| from the outset | von Anfang an |
| heritage | Erbe |
| Steadily, through... | Ununterbrochen, durch... |
| domestic competition | einheimische Konkurrenz |
| seemingly | anscheinend |
| impregnable position | uneinnehmbare Position |
| onslaught | der Angriff |
| in the upper-income bracket | in der oberen Einkommensklasse |
| 'nostalgia' based | nostalgisch |
| abandoned | give up |
| the overseas market | den Überseemarkt |
| uniquely company | einzigartiges Unternehmen |
| to make enquiries | Rechergen anstellen |
| discuss | to consider all aspects of an |
| argue | to present the case for and |
| review | to make a critical survey |
| justify | to provide satisfactory |
| define | to bring out the meaning of |
| criticise | to show the faults of |
| account for | to explain the causes of |
| analyse | to break something into |
| illustrate | to clarify an issue by means |
| trace | to show the path of |
| evaluate | to decide on the value of |
| manufacture | to produce; there is no noun |
| summarise | to describe an issue without |
| examine | to look at an issue |
| compare | to look for similarities and |
| outline | to give the main features |
| retailer | Händler |
| exceptional | außergewöhnlich |
| reputation | guter Ruf |
| to diversify away from....and enter | to distribute over a new wide range of types or |
| to compete with | konkurrieren mit |
| niche markets | Nischenmärkte |
| pecking order (e.g. to be number one in the...) | Hackordnung |
| to have no desire to do so | diesen Wunsch nicht haben |
| genuinely adv. | echt |
| spearheading | einführend |
| outlet | Vertriebsstelle |
| inconsistent | unvereinbar |
