| A | B |
|---|
| Marketing | Process of planning,pricing,promoting,selling and distributing ideas,goods,or services to create exchanges that satisfy costomers |
| Goods | Tangilbe item that have monetary value and satisfy your needs and wants,such as cars,toys,tv |
| Services | Intangible means you cannot physically touch,banks,dry cleaners,movie theaters |
| Marketing Concept | Business should strive to satisfy customers needs and wants while generating a profit for the firm |
| Utility | attributes of a product or service that make it capable of satisfying consumers wants and needs |
| Market | people who share similar needs and wants and who have the ability to purchase a given product |
| Consumer Market | sonsumers who purchase goods and services for personnel use |
| Industrial Market | business to business |
| Market share | percentage age of the total sales volume generated by all companies that compete in a given market |
| Target Market | people of identified as those most likely to become customers |
| customer profile | develope a clear picture of their target market |
| Marketing mix | 4 p's - product price place promation |
