| A | B |
|---|
| Times | Developed for newspaper text, books, magazines, office documents, display and advertising |
| Courier New | designed to look like a typewriter |
| Comic Sans MS | created for comic books |
| Century Schoolbook | created for magazines and used in reading primers and texts |
| Tahoma | created for small-sized text in dialog boxes and menus |
| Trebuchet MS | created to optimize digital display |
| Georgia | created to optimize digital display |
| Century Gothic | created to optimize digital display |
| Serif | contain attributes/strokes at the tips of a letter |
| Sans Serif | No attributes at the tips of a letter |
| Ornamental | designed to catch the eye |
| Script | All typefaces that appear to have been written by hand, with a calligraphy pen or a brush |
| Concord | A calm harmonious layout |
| Conflict | Using two different typefaces that are similar, but do not stand apart from each other |
| Contrast | effects on typeface, size, and/or weight |
| Monospaced | each letter takes up the same amount of space |
| Proportional | The amount of space each character takes up is adjusted to the width of that character |
| Leading | vertical spacing between lines of text |
| kerning | horizontal spacing between pairs of letters |
| tracking | the adjustment of space for groups of letters and entire blocks of text |
| curly quotes | can add interest to pull-quotes in a design |
| en dashes | used for showing a duration or range |
| em dashes | the proper dashes to use in place of single or douple hyphens |
| hyphens | used to separate numbers and/or letters |
