| A | B |
|---|
| Gross Pay | The amount of money you earn |
| Net Pay | Gross Pay minus deductions |
| Fixed Expenses | An expense that stays the same from month to month |
| Variable Expenses | An expense that changes from month to month |
| Rational Advertisement | An advertisement that gives facts about the product |
| Emotional Advertisement | An advertisement that give little or no useful information about a product |
| Unit Price | The price of an item divided by a standard unit of measure |
| Full-Service Store | Stores that offer as much help as possible |
| Discount Store | Stores that offer lower prices |
| Supermarkets | Sell groceries and other items, both name brand and generic |
| Convenience Stores | Stores that are close by and stock only popular items |
| Specialty Stores | Carry a certain line of products |
| Catalogs | Allows you to shop at home |
| Factory Outlets | Sells products directly from the factory |
| Warehouse Showroom | Store where goods on the floor can be ordered |
| Variety Store | Sells large number of inexpensive items |
| Promotional Sale | Sale that offers a special price on a new item or one that is in season |
| Clearance Sale | Sale to get rid of goods that are out of season or going out of style |
| Budget | Plan for spending your money |
