| A | B |
|---|
| product | what a business offers customers to satisfy needs |
| product enhancement | features added to the basic product that satisfy additional needs and wants with the same purchase |
| product extension | items added to a product to make it more attractice to the target market, including guarantees, warranties, and instructional information |
| product life cyce | four stages of a product including introduction, growth, maturity and decline |
| product line | a group of similar products with slight variations to satisfy the different needs of consumers |
| product mix | a new product's final form and its total assorted features, inluding the brand name, the various products offered under the brand, and the packaging |
| product placement | a product is integrated into the plot of a movie or television show |
| product portfolio | all the products a company has available for customers at any one given time |
| product usage | reflects what products you use an dhow often |
| productivity | the rate at which companies produce goods or services in relation to the amount of materials and number employees used |
| product/service mgmt | designing, developing, maintaining, improving, and acquiring products or services for the purpose of meeting customer needs and wants |
| tangible product | products that you can touch, hold onto or take with you |
| intangible products | products that you cannot touch, hold onto or take with you |
| producers | businesses that use resources to develop products and services |
| product item | a specfic model or size for a product |
| point of difference | a product feature that sets it apart from its competitors |
