| A | B |
|---|
| markup pricing | pricing concept used by wholesalers and retailers involved in acquiring goods for resale; based on the difference between the price of an item and its costs |
| cost-plus pricing | pricing concept in which all costs and expenses are calculated and then the desired profit is added to arrive at a price |
| one-price policy | pricing policy in which all customers are charged the same price for goods and services |
| flexible-price policy | pricing policy that permits customers to bargain for merchandise |
| skimming pricing | pricing policy that sets a very high price for a new product |
| penetration pricing | pricing policy that sets the initial price for a new product very low |
| psychological pricing | pricing techniques that create an illusion for customers or that make shopping easier for them |
| odd-even pricing | setting prices that all end in either odd or even numbers |
| prestige pricing | setting higher-than-average prices to suggest status and prestige to the consumer |
| multiple-unit pricing | setting prices to suggest a bargain and help to increase sales volume |
| bundle pricing | psychological pricing technique that includes several complementary products in a package that is sold at a single price |
| promotional pricing | the psychological pricing technique generally used in conjunction with sales promotions when prices are lower than average |
| everyday low pricing (EDLP) | low prices set on a consistent basis with no intention of raising them or offering discounts in the future |
| price lining | pricing technique that requires a store to offer all merchandise in a given category at certain prices |
| discount pricing | pricing technique that involves the sellers's offering reductions from the usual price |
| trade discounts | the way manufacturers quote prices to wholesalers and retailers |
| seasonal discounts | offered to buyers willing to buy at a time outside the customary buying seasons |
