| A | B |
|---|
| Price Competition | A market situation where each seller tries to get more consumers by selling their product at a lower price |
| Non-price Competition | A market situation where each seller tries to get more consumers buying their goods and services by offering a better service, different products or advertising but NOT lowering prices |
| Product Differentiation | Similar products are made to APPEAR different by advertising, branding, packaging |
| Product ariation | Making products slightly different from competing similar products by offering a range or design changes |
| Modification of the product | Making a product different but not necessarily better e.g. Pepsi, Pepsi Max |
| Verticl product variation | Adding extra features to a basic product to attract customers with different levels of income e.g. cars with electric windows and those without |
| Product Development | Improving a product through research and development |
| User pays | Peaopl pay for goods or services according to how much they use |
| Rates | A type of tax paid by property owners to local government |
| Voluntary Organisations | Non-profit organisations set up to provide for the wants of different groups |
| Clubs and Societies | Organisations that provide for people with SIMILAR INTERESTS e.g. sports club, church group |
| Donations | A gift made to a voluntary organisation |
