| A | B |
|---|
| advertisement | message designed to get consumers to buy a product or service |
| comparison shopping | comparing products, evaluating their benefits and choosing products that offer the best value |
| consumer | anyone who buys goods and services |
| cornea | clear section that lets in light at the front of the eye |
| epidermis | the outermost layer of skin |
| health insurance | a plan in which people pay a set fee in return for payment of some or most medical costs |
| plaque | thin, sticky film found on teeth |
| primary care provider | the doctor and other health professionals who provide check-ups and general care |
| quackery | the sale of worthless products and treatments through false claims |
| retina | the light-sensing part of the inner eye |
