| A | B |
| Analogy | explains something the audience doesn't in terms of something they do understand by describing how the two things are similar. |
| Definition | A statement expressing the meaning of a word or group of words. |
| Example | a typical, specific instance of something. |
| Statistics | Pieces of information presented as numbers. |
| Claims | The conclusion or idea one wants the audience to accept. |
| Description | Representing in words what a person or scene looks like. |
| Illistration | A longer, more elaborate example. |
| Support Material | Information that helps you make a point. |
| Comparison | When you point out similarities. |
| Incident | A story used to prove or illustrate a point. |
| Development | Something that clarifies and amplifies the claims and proof in a speech. |
| Technology | New methods of projecting and generating images, doing research, and composing speeches. |
| Contrast | When you point out important differences. |
| Evidence | Proof. |
| Paraphrase | Restating the meaning of a text or a quotation in one's own words. |
| Testimony | The statement you quote in you speech. |