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SEM II 3.00

Examine the financial aspects of sports and entertainment marketing.

AB
Budgetsprojections of revenues and expenses for a business over a period of time.
RevenuesMonies coming into a business
AdvertisingTo call the attention of the public to a product or business.
Personal Seat License (PSL)Fans pay for a set of seats in the venue.
Lifetime Ticket Rights (LTR)Amy’s TICKETS for section 5, seats 1-4 are good for twenty years. At the end of the contract, Amy has the right of first refusal.
Secondary eventsIn addition to the event and include pre-event concerts or activities.
Hospitality taxlevied against hotel rooms, car rentals, and certain venues.
Property taxlevied against personal property.
Food & beverage taxlevied against prepared foods.
Ticket taxlevied on event tickets for the purpose of improving facilities.
Municipal BondsAn often tax-exempt bond issued by a city, county, state, or other government for the financing of public projects.
ExpensesAn expenditure of money
Administrative expensesHealth insurance for employees; Rent for office space; Staffing; Travel
Talent expensesCompenstation; Gifts, Parties
Event expensesAdvertising; After-event entertainment; Food& Beverage services; Photographers; Prize money
Production expensesLights; Per Diem; Site preparation; Sound & Stage set-up; Sponsor gifts
Facility expensesFacility rental; liability insurance; Security; Utilities


Southern Wayne High School
Dudley, NC

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