| A | B |
|---|
| Ascender | Parts of lowercase that rise above baseline. |
| Appropriateness | How well the elements in a publication match the purpose, content, and audience. |
| Asymmetrical | Not perfectly equal in every way. |
| Audience | The people that read a publication. |
| Balance | Relative weight and placement of each element and how they work together. |
| Baseline | Imaginary line where bottom of letters sit, and the line that the descenders hang below. |
| Binding | Method that keeps publication pages together. |
| Cap height | The height of a capital letter. |
| Counter | Empty spaces completely surrounded by a letter, such as the center of a "p." |
| Decorative fonts | Fancy fonts. |
| Descender | Parts of lowercase letters that hang below baseline. |
| Designing a publication | Process of determining the format and layout of a publicaiton, and then creating the publication. |
| Dingbat | Small picture that can be used to end each story in publication. |
| Elements | Any text titles, pictures, symbols, lines, etc. on a publication page. |
| Flow | Path the reader's eye travels around the page. |
| Flyer | Page is left unfolded. |
| Focus | Where the reader's eye goes when first looking at a page. |
| Font | A specific size and weight of a single typeface. |
| Format | How and what the publication is set up. |
| Leading | The distance from one line of text to another |
| Point | Unit used to measure font size. |
| Purpose | The intent of a publication. |
| Readability | How easily the reader can understand a publication. |
| Rule | A line that can be used. |
| Sans Serif | Fonts that do not have small extensions on the ends of letters. |
| Serif | Fonts that have small extension on the ends of letters. |
| Style | Variations of fonts, such as bold, italic, and underline. |
| Subscript | Text which is printed slightly below the current line. |
| Superscript | Text which is raised slightly above the current line. |
| Tension | Refers to asymmetrical layout, one that is not perfectly equal in every way. |
| Thumbnail sketches | Small pictures of publication pages that are drawn to design the layout. |
| Typeface | A set of letters drawn in specific style. |
| Typography | Arrangement, shape, size, style, and weight of text. |
| Visual cue | Pattern or object the reader sees and identifies with an element. |
| Weight | Heaviness or lightness of an element. |
| White space | Any blank area on a page. |
| X-height | The height of lowercase letters, not including ascenders and descenders. |
