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Marketing Chapter 4

AB
multinationalslarge companies with a great number of foreign branches and affiliates
balance of tradethe monetary difference between a country's imports and exports
World Trade Organizationcoalition of nations that makes rules governing international trade
Licensinguse of a trademark, patient, or company name for a fee
Embargoa ban on certain goods entering or leaving a country
Exportsgoods and services sold to other countries
Quotalimits either the quantity or monetary value of an imported product
Protectionismrestrict imports in order to protect domestic industries
Tariffstaxes on goods entering a country
Foreign Direct Investmentsestablishment of a business in a foreign country
mini-nationalsoffices and manufacturing plants established abroad by domestic businesses
multinationslarge corporations that have operations in several countires
Globizationselling the same product and using the same promation methods in all countries
Adaptationcompanys use of an existing product and/or promation to which changes are made.
custominationcreating speically designed products or promations for certain countires or regions
contract manufacturinghiring a foreign manufacturer to make products,accroding to your specifications
Joint venturebusiness enterprise that companies set up together
North American Free Trade Agreementinternational trade agreement among the U.S.,canada,mexico.
European UnionEurope's trading block
Free Tradecommercial exchange between nations that is conducted on free market prinicples,without restrictive regulations
international Tradeexchange of foods and services among nations


Learning Strategies IV Teacher, The Drexel Program
Monsignor Bonner/Archbishop Prendergast High School
Drexel Hill, PA

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