| A | B |
|---|
| Goals | Results you want your site to accomplish |
| Objectives | Methods to be utilized to accomplish the goals |
| Purpose Statement | Written explanation of a Web site's overall goals and the specific objectives that will be utilized to achieve the stated goals |
| Repurpose | Modify |
| Value-added content | Relative, informative, and timely |
| Text | Primary component of a Web site |
| Photographs | After text, most commonly included content element |
| Multimedia | Combination of text, graphic images, animation, audio, or video |
| Interactive Multimedia | Viewer actively participates in the presentation |
| Plug-in | Software program that allows certain content to function within the currently viewed Web page |
| Helper Applications | Forerunners to plug-ins |
| Animations | Used on the Web to attract attention |
| Animated GIF | Most prevalent animation format; appearance of moving pictures |
| Audio | Whisper, music, and human voice are examples |
| Video Clips | Combine movement and sound |
| Streaming Media | Begins to play as soon as the data begins to transfer |
| Stream | Transfer |
| Downloadable media | Must be downloaded in its entirety before it can be heard or seen |
| Dynamically Generated Content | Frequently called up from a database |
| Database | Collection of data arranged so the contents can be updated and used in various ways |
| Active Server Page Technology (ASP) | A method for generating content dynamically |
| Active Server Page | Special kind of HTML document with embedded commands |
| Outline | Blueprint which defines major navigational paths |
| Linear/Tutorial Structure | Organizes and presents information in a specific order |
| Random Structure | Presents information without a specific order |
| Hierarchical Structure | Organizes information into categories and subcategories |
| Home Page | First Web page your visitor will see |
| Image Maps | Graphics that have specific designated areas; when clicked they link to other locations |
| Search Function | Method by which visitors can find information |
| Directory | List of categorized links |
| Splash Page | Provides elements of interest to draw visitors into a Web site |
| Underlying Page | Page that connects and combines the Web site |
