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| Strategic Management | A business planning process in which an organization develops a vision of desired future, and translates the vision into broadly defined goals to achieve them. |
| Mission Statement | A formal statement which provides the business and service goals that guide an organization. |
| Goals | an observable and measurable end result that has one or more objectives to be achieved in a specific timeframe. |
| SWOT analysis | The strategic planning analysis that analyzes the internal strengths and weaknesses and external opportunities and threats of an organization. |
| Business Program | The term for the combination of revenue generating business activities and the new strategic projects which will produce benefits as they are implemented. |
