| A | B |
|---|
| climate and geography | encourage popularity of specific sports |
| professional athlete | athlete who receives a salary |
| extreme sports | involves nontraditional methods of athletic competition |
| NCAA | national organization that governs college athletics and oversees important decisions pertaining to athletes |
| sports marketing | all the marketing activities designed to satisfy the needs and wants of sports consumers |
| Title IX | law that bans gender discrimination in schools that receive federal funds |
| Soccer | known as football in most countries outside the United States |
| Sports | ranked sixth among industries in size in billions of dollars |
| amateur athlete | a person who does not get paid to play sports |
| Special Olympics | Olympic games for people with developmental disabilities |
| franchise | agreement or contract for a sports organization to sell a parent company’s (, a national sports league) product or service within a given area |
| infrastructure | physical development of an area, including the major public systems, services, and facilities of a country or region needed to make a location function |
| sports consumer | person who may play, officiate, watch, or listen to sports, or read, use , purchase, and /or collect items related to sports |
| market segmentation | a way of analyzing a market by specific characteristics to create a target market |
| grassroots marketing | marketing activity on a local-community level |
| opportunity cost | loss of the opportunity that is passed up in order to receive something in exchange |
| Census | study that counts everyone in the research population |
| direct channel | path a product takes without the help of any intermediaries between the producer and consumer |
| channel of distribution | path product takes from the producer to the consumer |
| observation method | involves watching actual behavior and recording it |
| market research | process of systematically collecting, recording, analyzing, and presenting data related to marketing goods and services |
| secondary research | published data that have been collected for some other purpose |
| infomercial | long television commercial |
| sample | a number of people who are representative of a study’s population |
| primary research | original research conducted for a specific situation |
| indirect channel | path a product takes using intermediaries between the producer and consumer |
| blue chip athelte | excellent athletes who demonstrate good character and leadership on and off the field |
| fringe benefits | incentives received in addition to base salary |
