| A | B |
| campaign manager | the person responsible for the overall strategy and planning of a campaign |
| image | mental picture |
| political action committee | an organization formed to collect money and provide financial support for political candidates |
| soft money | money raised by a political party for general purpose not designated for a candidate |
| suffrage | the right to vote |
| grandfather clause | an exemption in a law for a certain group based on previous conditions. |
| poll tax | money paid in order to vote |
| cross-pressured voter | one who is caught between conflicting elements in his or her own life |
| straight party ticket | one where a voter has selected candidates of his or her party only |
| propaganda | the use of ideas,information, or rumors to influence opinion |