| A | B |
|---|
| Principle | A design rule regarding rhythm, balance, proportion, variety, emphasis, or harmony and is used to evaluate existing designs and guide the design process. |
| Unity | When all of the parts of a design look as it they belong together. |
| Rhythm | Achieved through repitition of lines, colors, shapes, and/or textures. |
| Balance | When a division in a design creates two halves that are symmetrical. |
| Contrast | Establishing a point of emphasis to draw the viewer's eye in on specific elements of a graphic product. |
| Variety | Adding elements of interest to a graphic or product in order to gain interest in a graphic. |
| Formal | When a design can be separated into two equal parts that are symmetrical. |
| Texture | The element relating to how something feels when someone touches it and/or how it looks. |
| Proportion | The size relationship of one object to another. |
| Harmony | The element of design process that allows the viewer to see items in an agreeable manner. |
