| A | B |
|---|
| product item | specific model or size of a product |
| consumer goods | goods purchased and used by the ultimate consumer for personal use |
| business goods | goods purchased by organizations for use in their operations |
| point of difference | a unique product characteristic or benefit that sets it apart from a competitor |
| focus group | a panel of six to ten consumers who discuss opinions about a topic under the guidance of a moderator |
| commercialization | process that involves producing and marketing a new product |
| repositioning | changing a product’s image in relation to a competitor’s image |
| sports consumer | a person who may play, officiate, watch, or listen to sports, or read, use, purchase, predict, and/or collect items related to sports |
| market segmentation | a way of analyzing a market by specific characteristics to create a target market |
| geographics | segmentation based on area, region or climate |
| demographics | segmentation based on interests and activities |
| psychographics | segmentation based on interests and activities |
| behavioral | segmentation based on rate of use and or product benefits |
| sports products | the goods, services, ideas, or a combination of those things related to sports that provide satisfaction to a consumer |
| tangible products | physical goods that offer benefits to the consumer |
| intangible products | non-physical services such as tennis lessons, personal training, and sports camp |
| product line | a group of closely related products manufactured and/or sold by a company |
| product mix | the total assortment of products that a company makes and/or sells |
| licensor | company with an “official” logo in demand |
| licensee | the company reproducing an official logo |
| sales | face value of ticket |
| gate | total ticket sales for event |
| ticket brokers | sell ticket for an added service charge |
| niche market | A relatively small market with specialized need |
