| A | B |
|---|
| persuasion | the use of language or of visual images to get us to believe or do something |
| POW Line | a tool used to organize our persuasive paper during prewriting |
| knock back | another name for a counter-argument, where you take the side of your opponent and then say why your opinion is correct |
| argument | a disagreement involving different points of view |
| counter-argument | taking the side of your opposition and then stating why you disagree with them |
| relevant evidence | appropriate evidence that is connected to your topic |
| irrelevant evidence | inappropriate evidence that is not connected to your topic |
| logical appeal | "if this is true, then that must be true." |
| advertisements | a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc |
| generalizations | a broad statement that tells about something "in general" |
| circular reasoning | says the same thing over and over again |
| propaganda | a type of persuasion designed to keep us from thinking for ourselves |
| bandwagon | urges you to do something because everyone else is doing it |
| stereotype | a fixed idea about all the members of a group, one that doesn't allow for individual differences |
| snob-appeal | associating a product with wealth, glamour, or membership in a select society |
| name-calling | using labels to arouse negative feelings toward someone instead of giving reasons and evidence to support an argument |
| testimonial | the use of a celebrity to recommend a product or belief |
