| A | B |
|---|
| deconstruction | breaking down of a large object or action into pieces |
| symbols | words, places, images, songs, etc., that represent something else |
| hyperbole | another word for exaggeration |
| fear | media uses this to make us afraid that is we don't pay attention, something bad could happen |
| humor | making someone laugh |
| The Big Lie | not telling the truth |
| testimonials | using someone to sell products and ideas |
| repetition | hearing or seeing something over and over |
| name callling | characters make fun of other characters in order to sell something |
| flattery | complimenting someone, he or she will pay attention |
| bribery | offers something we want |
| bandwagon | implies that everyone else is involved, so why aren't you? |
| warm and fuzzy | cute, sweet images sell products and ideas |
| beautiful people | good-looking models make us believe we can look like them |
| plain folks | people just like us use the same product |
| scientific evidence | statistics and charts persuade us that something is worthwhile |
| slogan | a line used by the media to advertise a particular product or action |
| jingle | a short, catchy song used by the media to advertise a particular product or action |
| propaganda | the use of false information to sell products or ideas |
| media literate | a person who understands how people create media, and how this media affects others |
