| A | B |
|---|
| Part of the business plan that previews important details of each section | executive summary |
| Applying the principles of right and wrong in the workplace | business ethics |
| Ethical responsibility toward customers | Representing the merits of products truthfully |
| Understanding economics and financing | Basic business skills |
| Way a business owner can enforce acceptable behavior in their business | code of ethics |
| Section of the business plan with info about customers, demographics, economics of the area | industry/marketing |
| Major purpose of the business plan | Obtain financing or investment for the business |
| Conciously choosing to do right | Ethical behavior |
