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Java Games: Flashcards, matching, concentration, and word search. |
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Marketing 6.01
Promotion Mix
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| Promotion | Any form of communication a business uses to inform, remind, or persuade customers to purchase products and improve its public image. |
| Institutional Promotion | Used in an effort to create a positive image, build goodwill, and increase customer loyalty for the business. |
| Product Promotion | Used to increase sales of a business and its products specifically. It is heavily used for new products. |
| Personal Selling | : Planned, personalized communication designed to satisfy a customer’s needs and wants. |
| Advertisement | Any non-personal form of communication designed to inform, persuade, or remind customers about a good or service and paid for by an identified sponsor. |
| Sales Promotions | Communications or activities used to stimulate sales, create awareness of a new product, or to create goodwill for the business. |
| Public relations | Activities used to build and maintain a positive (sometimes turns out negative) image about a company and its products. |
| Promotion Mix | Advertising, Personal Selling, Public Relations, & Sales Promotion. |
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