| A | B |
|---|
| intensive growth strategies | a method of expansion in which a company goes through exploiting opportunities within its current market |
| market penetration | growth strategy in which a business attempts to increase sales in its current market |
| market development | growth strategy in which a business expands its product to reach new locations |
| integrative growth strategies | a method of expansion in which a company grows within the industry it is operating in |
| horizontal integration | growth strategy in which a business increases its market share and expands by buying its competitors |
| diversification | a method of expansion in which a company invests in products or other business that are different from the products it sell or the type of business itself |
| synergistic diversification | growth strategy in which a company finds new products or businesses that are in some way technologically compatible with itself |
| horizontal diversification | growth strategy in which a business seeks new products that are technologically unrelated to it |
| conglomerate diversification | growth strategy in which a business looks for products or businesss that are totally unrelated to it in terms of technology or markets |
| vertical integration | growth strategy in which a company expands by moving earlier or farther along in in its channel of distribution |
