| A | B |
| "Babe" Didrickson | 1st female to sign an endorsement contract |
| Max Muhleman | founded the leading sports marketing co. in the US |
| Lucille Ball | one of the 1st tv leading ladies |
| Charlie Chaplin | wore baggy pants, a tight coat, large shoes and a derby hat to perform his comedy routine |
| Nike | first established as Blue Ribbon Sports |
| Disney Land | California based national theme park |
| Title IX | legislation that gives female athletes the same opportunities as male athletes |
| Stephen Spielberg | famous movie director for movies such as E.T. |
| Elvis Presley | gave a controversial performance that cost him some support |
| Jackie Robinson | broke color barriers when offered a contract to play baseball for the Brooklyn Dodgers |
| Jackie Joyner-Kersee | first female names "The Sporting News Man of the Year" |
| Michael Jordan | marketed as Air Jordan |
| Muhammad Ali | promoted himself as "I am the greatest" |
| Walt Disney | developed EPCOT |
| NCAA | governs collegiate athletics |
| Babe Ruth | baseball's first great slugger |
| The Beatles | created the 1st concept album |
| Vince McMahon | coined "Sports Entertainment" |
| Bill France | founded NASCAR |
| "the house that Ruth built" is considered another name for this venue | Yankee Stadium |
| Baseball game in New York | 1st known game when fans paid to attend |
| NCAA | formed to govern collegiate athletics |
| Lou Gehrig | 1st athlete on Wheaties box |
| during WWII | When the All-American girls baseball team was formed |
| Blue Ribbon Sports | In 1972, became Nike |
| Title IX | Mandates equal access to educational opportunities for men and women |
| Rich Foods | 1st to pay for naming rights in 1973 |
| 1920 | 1st commercialized radio stations with regular broadcasts |
| 1919 | Recording of sound on motion pictures |
| 1939 | 1st television sold |
| 1951 | Color television introduced |
| CNN | 1st all news network |
| 1981 | 1st personal computers are available for retail |
| Michael Jackson's Thriller | Largest selling record ever |