| A | B |
|---|
| Entrepreneur | An individual who undertakes the risk associated with creating, organizing, and owning a business. |
| Entrepreneurship | The process of starting and operating one's own business. |
| Business Ethics | Applying principles of right and wrong to situations in the workplace. |
| Code of Ethics | A systematic set of rules and procedures used to guide the bahavior of an individual, a business, or a culture. |
| Innovation | A new or different product |
| Mission Statement | A written description of the purpose of a company and the management's philosophy. |
| Opportunity | An idea that has commercial value. |
| Small Business | Sometimes referred to as "mom and Pop" businesses. Small businessess are generally started to create jobs for the owners. |
| Discovery | The stage in which the entrepreneur generates ideas, recognized opportunities, and determines the feasibility of ideas, markets, ventures, etc. |
| Demographics | Data that describes a group of people in terms of their age, marital status, family size, ethnic background, gender, education, and income. |
| Concept Development | The stage in the entrepreneurial process in which the entrepreneur plans the venture, identifies needed resources using a business plan, and identifies stategies to protect intellectual property. |
| Resourcing | The stage in which the entrepreneur identifies and acquires the financial, human and capital resources needed for the venture startup, etc. |
| Venture | A business undertaking involving risk. |
| Actualization | The stage in which the entrepreneur decides on a venture's and utilizes resources to achieve its goals/objectives. |
| Havesting | The stage in which the entrepreneur decides on a venture's future growth, development, or demise. |
