| A | B |
|---|
| alley | the space betweeen columns |
| Business Card | small publication (3 1/2 x 2 inches) containing informtion such as name, title, business, address, phone numbers, logo |
| brochure | A booklet or pamphletthat contains descriptive information or advertising |
| byline | the credit line for the author of an article |
| clip art | ready-made pieces of printed or computerized graphic art |
| column | a vertical section of text |
| continuation line | restates the original headline to simplify the process of finding an article that has been continued from a previous page. |
| gutter | the interior space between margins of two facing pages; sometimes used to describe the space between columns. |
| Headline | Large type running above or beside a story to summarize its content; also called a head, for short. |
| Jump line | Type that tells the reader that a story is continued from anohter page. |
| Letterhead | The area on a sheet of stationery whre the name, address, and other information is printed. |
| Masthead | Often located on the first inside page or the editorial page of a publication; contains information such as publisher, staff and contact informatin |
| Nameplate | the section on a newsletterthat contains the publication name, date, volume number and logo; generally located at the top of the opening page |
| Newsletter | A printed report or letter containing news of interest to a particular group |
| Pull Quote | A small amount of text taken from an article that is enlarged and often set off with rules, white space, and quotation marks |
| Tombstoning | Stacking two headlines side by side so that they collide with each other. |
