| A | B |
| author's purpose | why the author writes, ex. to inform |
| argument | statements to support or oppose |
| evidence | clear, provable information |
| fact | information that can be proved |
| generalization | unclear, unprovable statements |
| fallacies | statements that can be proven untrue |
| assumptions | broad beliefs that are accepted as true without proof |
| style | writer's unique way of conveying a point (ex. humorous, serious, short, simple) |
| clarity | how clearly the writer can be understood |
| voice | way a writer presents material (neutral=facts) |
| tone | writer's attitude toward his subject (ex. angry, cool, amused) |
| credentials | evidence, facts |
| agenda | objectives sometimes hidden in persuasive writing |
| expository | written to explain a story or set of circumstances (ex. newspaper, magazine articles) |
| persuasive | written to convince an audience (ex. letters to the editor0 |
| bias | have strong feelings for one side of an argument |
| facts | state information based on proven evidence |
| opinions | express a personal viewpoint |
| formal language | used for school, business settings |
| informal language | used for friends, family |